There is a time of year where you say to yourself here: Now I need to live, to smile and rejoice.
A time when there is a need to cut loose and have fun, go out and escape.
A good goal? a playground, a barbecue with friends, a fun fair.
A fun fair.
Stella McCartney has managed to capture this feeling, this moment of time and this need and turn it into reality, actually divided between the collection and the scenario.
We usually starts from the first point but in this case we start from the last, the scenery, let's be alternative.
As always, Stella for pre collections, presents outfits outdoor aperitifs, small parties with friends, in this case it has grown from a small party into pure fun and joy of life, instead of the usual sad- and impassive faced catwalk ; everything was set up as a traditional American carnival, the game of the mole and the hammer, balloons, cakes, hammocks and star shaped sun glasses .
Then placing the eye on the clothes, begins to activate the mechanism that asks you:
What kind of clothes? forms? designs? cuts?
From what I can see it appears that the cuts are defining compared to last seasons, we are moving into the late 60s early 70s, a contemporary retelling of the Beatles during those years.
The clothes reflect pretty much that time: bell-bottom trousers, jackets with stake shoulders, floral dresses, capes with leopard cigarette pants up above the ankle.
But what seems to be the center, the details of the collection is .... Do you want to know that?
Are you really sure you want to?
Fringes, fringe dresses in yellow, white dresses with fringes, fringed tops, tops and dresses in organza brocade, and underneath the fringes.
We are in the 70's a carnival, it's time to relax and loosen up a bit.
Cause life is beautiful and to be with a long face all the time hurts.
Stella understands that and tries to make us change our mind.
Photo Courtesy Stella McCartney