With all this grey weather,
Milan is all a bit depressing: , it was a bit of time I wandered looking for something that catches my attention arousing that:
HELL YES!
that everyone needs every now and then.
MSGM is a brand that at this time is causing quite a stir, because...
Why?
... because it is doing everything that we hear but we can not express .
We always think of the usual color blocking and the effect that the juxtaposition of two contrasting colors can result.
But usually when we act in this way and then we pause a moment, we say: What? is that all?
We are not satisfied, and how do we quench our thirst?
Well,
Well,
ladies and gentlemen, the prints are our salvation.Massimo Giorgetti,
the brand's creative director, has managed, through the use of a variety of prints, from floral to glam-ish unicorns, to digital , corrosion and application prints, all on simple, contemporary, and especially young clothes, to catapult on the square a message that was obvious, would not have gone unnoticed.
And you ask me, why?
Because people are so afraid to go too far and over the edges , that they have remained in their nest until now;
Because people are so afraid to go too far and over the edges , that they have remained in their nest until now;
and it is precisely with MGSM that the impact was so strong, that it was obvious that the brand had immediate success.
GS
p.s: i'm in love with that glam-ish unicorn round-neck sweater
Credits: Gabriele Semeraro
